Unreal Engine User Group SIGGRAPH 2019
Epic Games approached Evil Eye Pictures with a challenge - design and execute a full package of identity and mood graphics for the Unreal Engine User Group for SIGGRAPH 2019 in the historic Downtown Los Angeles Orpheum Theater. The brief included creating an ambient intro, that would play as the audience took their seats, and an updated design and look of Unreal’s logo.
The result is “emergence”, an infinitely looping ambient short that explores the journey of creation to collapse, rendered entirely in-engine, incorporating the latest, cutting-edge features in UE4, including real-time ray tracing.
Designed for a live event, an edited version is now available on Epic Games Unreal Engine YouTube Channel.
Credits include Evil Eye Pictures Founder and Creative Director Dan Rosen, Technical Supervisor, Stephen DeLuca, Cinematographer & Animator Euisung Lee, Founder and Editor Matt McDonald, Producer Yovel Schwartz and Lead Designer Conor Grebel.
Utilizing UE4’s ray tracing capabilities, Evil Eye also redesigned and animated Unreal’s logo for the event. Opening with some mystery - a movie studio stage floor, a few off-camera lights - we follow ‘light lines’ as they formed reflective shapes. With PBR shaders we juxtaposed roughness with reflective surfaces to create what we call ‘defrost’. With the music and sound design composed of metallic and organic elements, the logo fully emerges.
Inspired by “emergence” we created a brand language and produced elements for the live speaker series and recorded webcast. Background animations and live graphics meant to feel like dimensional set pieces extending the depth of the Orpheum stage. These were timed to bridge each speaker introduction by Epic Games General Manager, Mark Petit.
Evil Eye worked with Studio Firefly to time and layout the show for the highest visual impact.
Epic’s Special Projects producer, John Jack, and CTO, Kim Libreri, have worked with the founders of Evil Eye Pictures, Dan Rosen and Matt McDonald, for more than 20 years and trusted that they’d put their feature film and cinematic thinking to the task.